AZTN: Allows Frey Automobil, Pegeout Croatia and Citroen Croatia Concentration

Mladen Cerovac, AZTNLPJ Issue 171, 7 March 2016

Following a public call, the AZTN allowed Frey Automobil, distributor for Daimler AG in Croatia, to acquire Peugeot Croatia Ltd. and Citroen Croatia Ltd., general representatives for their respective vehicle brands.

The concentration mainly affects the market sales of new and used motor vehicles, such as passenger cars and commercial vehicles, as well as their repair and maintenance services. The acquisition of Peugeot Croatia Ltd. and Citroen Croatia Ltd. represents the expanding strategy of the international holding in Eastern Europe (i.e. Hungary and Slovenia), and includes the import and sales of new motor vehicles of said brands. Walter Frey Holding AG has been present in Croatia with its sales and repair network for Daimler, Mercedes and Smart since 2013.

The implementation of the concentration transforms Frey Automobil into the second biggest force in the new motor vehicles sales market, with a market share between 10% – 15%.

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